Health and Wellbeing
The IBIS and Coca Cola Healthy Drinks Campaign

Coca Cola and IBIS have partnered in the common goal of reducing the consumption of sugared drinks in the Torres Strait Region.

Recognising that sugar is a major contributor to the high rate of diabetes and obesity in the region, the following strategies have been implemented through this partnership with the hope of encouraging IBIS customers to reach for a bottle of cold water first to quench their thirst:

Pricing:

  • Full sugared drinks are not promoted in weekly specials, and are always priced more highly than sugared drinks; and
  • Chilled and non chilled bulk water is regularly specialled and often sold at below cost.

Merchandising:

  • Water and unsugared drinks are displayed n prominent locations in the stores, with water taking prime positions to attract customers’ attention.
  • Top quality display chillers provided free of charge to all IBIS stores by Coca Cola primarily promoting ‘Mount Franklin Water’ with their signature product ‘Coca Cola’ taking a back stage.







Click here to download the
'IBIS Healthy Lifestyle Booklet'.
(2MB PDF file)